For app developers the opportunity to be hosted on a market designed to put the universe of apps out to 1/6 of the world's population is simultaneously exhilarating and terrifying. Get it right and you stand to own the world, get it wrong and you'll be buried by everyone else with the same thought - a needle in a haystack-sized pile of needles.
Whilst customer ratings will help consumers navigate this new universe, they create a tyranny for new apps. How to be recognised, how to make you app standout before the stars start landing?
The most important thing to bear in mind is the power of this new environment, there's no need to capture all 900m users (though good luck if you can). With such a massive market, even a niche market will still contain millions of people. Think about who would most likely use your app, by rigorously specialising and simplifying your product, your customers will more easily be able to identify themselves - specialising your product becomes powerful when you can hook into a network of like-minded Facebook users.
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